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Aug '25 Jul '25 Jun '25 May '25 Apr '25 Mar '25 Feb '25 Jan '25 Archives

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • Copilot Search vs. Google AI Mode: A Snapshot
  • AI Mode Gets a Boost: Here's What You Can Actually Do With It
  • Google's New Web Guide Is Live in Search Labs — Here's What You Need to Know
  • Google Google
  • Latest Core Update Overview
  • Google Keyword Planner: New Forecast Views by Region & Device
  • More 24 Hour Data Comparison Options in GSC
  • GSC Adds Insights Report as Standalone Tab
  • New Metadata Field for Search Analytics API for GSC Reports
  • GMC Rolling Out Automatic Shipping Updates
  • GMC Return Policy & Loyalty Program Doc Update
  • Local Search Local Search
  • Google Is Auto-Adding Your Social Links: Here's What You Need to Know
  • GBP Wants Your Text/WhatsApp Number
  • Local Ranking Documentation Update
  • GBP Appeal Tool Now Shows Rejection Reasons
  • New 'Check Edit Status' Feature in GBP
  • LSA Message Lead Pricing Goes Black Box
  • PPC Advertising PPC Advertising
  • Ads Editor Version 2.10: A Major Update
  • New AI Max Added to Google Ads
  • GADS Message Assets: Phone Verification Required
  • How to Track Conversions from Scan or Send to Email Actions
  • Google Ads Developer Blog Summary for August 2025
  • Curated List of PPC Articles for August 2025

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • How AI Engines Cite Sources — What It Means for SEO
  • AI Mode Rolls Out in the US; No Login Required
  • Talk & Listen Version Of Search Now Live In Google Labs
  • Google Google
  • The Great Decoupling: What's Actually Happening?
  • Is the Web Really “Thriving”? Google's PR vs. Publisher Reality
  • Is Google Indexing Less Since Late May 2025?
  • A Workaround for Finding AI Queries in GSC
  • Offerwall Helps Publishers Monetize Their Content
  • New Markup Support for Loyalty Programs
  • Website-reported Autofeeds: Simplifying In-Store Inventory for Merchants
  • Event Structured Data Guidance Update: What Changed and How to Adapt
  • Support Phase-out for 7 Structured Data Types
  • SafeSearch Documentation Revamp: What You Need to Know
  • Recipe Image Property Clarification: What Changed?
  • Local Search Local Search
  • GBP Disallows Country or State as Service Area
  • PPC Advertising PPC Advertising
  • GADS Rolls Out Estimated Audience Size in Custom Segments
  • New Approach to Broad Match Keywords Experiments & A/B Testing
  • Individual Accounts Paused for Manager Account Violations
  • New Video Ads Help Doc
  • Google Ads Developer Blog Summary for July 2025
  • Curated List of PPC Articles for July 2025

Jun '25 Featured Articles

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  • The Slow, Inevitable Death of Google’s Profit Model
  • Google is trying to bolt ads onto AI. OpenAI isn’t. That difference could destroy Google’s profit model—and change everything. —by Stephen Mahaney
  • AI Mode—Already Creepy, Potentially Evil?
  • Is Google’s new AI Mode just a helpful assistant—or the beginning of a beautifully masked manipulation machine? —by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • Eric Schmidt says: The AI Revolution is Underhyped
  • Highlights from Sundar Pichai’s Interview with The Verge’s Nilay Patel
  • Google AI Mode Goes Live in the US
  • Busted: AIO Glitch Thinks It’s 2024
  • Google Google
  • Pinchai on the Future of AI and Google Search
  • AI Mode Reporting in GSC: What to Expect
  • GMC Recommends Product's Brand Name In Title
  • 8 Ways to Ensure Top Page Performance in Google's AI Search
  • How Google's AI Features Affect Your Website
  • Key Guidelines for Using Generative AI Content
  • Chat Clicks Added to GBP Perfomance Report
  • PPC Advertising PPC Advertising
  • Google Ads 2025: What Advertisers Need to Know Now
  • Ads and AI Overviews: Advertiser's Help Doc
  • Smart Bidding Exploration, Biggest Update to Bidding in a Decade
  • Ads Transparency Update: Understanding the Change
  • GAds Channel‬‭ Reporting For Performance Max & More
  • PMax Device Control at the Campaign Level–Explained
  • Google Ads Developer Blog Summary for June 2025
  • Curated List of PPC Articles for June 2025

May '25 Featured Articles

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  • Train Your Staff to Use AI & Watch Your Sales Skyrocket
  • Verizon saw a 40% increase in sales by upgrading the skills of its 28,000-person service team using AI— by Stephen Mahaney
  • ChatGPT's Politeness Problem: Sycophantic, Expensive, & Maybe All Your Fault
  • Good Manners & Proper Etiquette Are Draining the Grid — by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • OpenAI Wants Chrome: Ready for An AI-First Future?
  • How AI Overviews' Are Impacting Organic CTR
  • AI Mode Gets Multimodal Search Upgrade, Powered by Lens and Gemini
  • Google Showcases Impressive VR Glasses With Memory Powered by Gemini
  • Google Google
  • Search Analytics API Now Supports Hourly Data
  • Chrome Delays Plan to Prompt for Third-Party Cookies
  • Google Consolidating Country Code Top-Level Domains to Google.com
  • Google Refreshes Shopping "Merchant Opportunities" Report
  • Understanding Google Merchant Center's Use of Marketing Emails
  • Recent Updates to Google Merchant Center Policy Articles
  • Updates to Merchant Center Product Data Specifications
  • Local Search Local Search
  • GBP Verification: Insights from the Inside
  • PPC Advertising PPC Advertising
  • PMax Insights From 4,000+ Campaigns
  • New GADs Ad-Strength Guide & Best Practices
  • New Goals & Image Controls Coming to PMax
  • What "Enhanced Relevance Down-Page" Means for You (& Your Wallet)
  • Google Ads Developer Blog Summary for May 2025
  • Curated List of PPC Articles for May 2025

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • Impressive Astra Features Beginning to Roll Out
  • Google's New "Revolutionizing" AI Mode
  • Google Releases New AI Features for Travel Planning
  • Google Shopping's AI Vision Match
  • Google Google
  • Core Update for March 2025
  • GSC Expands API Support For 8 Days of Hourly Data View
  • GMC Click Reporting Changes This Month
  • GBP Now Associated With Local Service Ads
  • Google Merchant Center Next: Product Analytics Updates
  • Site Reputation Abuse Policy Manual Actions Update
  • Google Admits De-Indexing Pages for Non-Engagement
  • Googlebot's IP Addresses In JSON File Now Updated Daily
  • Local Search Local Search
  • Google Business Profile QR Code for Reviews
  • PPC Advertising PPC Advertising
  • Finally! Ad Managers Can Hide ALL Suggestions
  • PMax Terms Added to GADs Search Term Report
  • GADS Increases Negative Keyword Limit to 10,000
  • UnFair Advantage Policy Updated to Allow Double Serving Ads
  • Google Releases Ads Editor Version 2.9
  • Google Ads Developer Blog Summary for April 2025
  • Curated List of PPC Articles for April 2025

Mar '25 Featured Articles

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  • Google's Reverses Policy Against Fingerprinting
  • A win for advertisers, a loss for consumers and a target for privacy regulators —by Stephen Mahaney
  • Why Classic SEO is More Vital Than Ever for AI Search Optimization
  • The impending death of SEO has been greatly exaggerated! —by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • ChatGPT's New Research Powerhouse: Automating Complex Analysis
  • OpenAI Releases Smarter & More Intuitive GPT-4.5
  • A Better Gemini - 2.0 Flash Now Universally Available
  • Link Overkill Spotted in AI Overviews
  • Study Suggests AI Overviews Killing Click-thru Rates
  • Study Shows AIO Results More Volatile Than Organic SERPs
  • Lawsuit Targets AI Overviews Content Theft
  • Google Google
  • Add Backgrounds to Your Shopping Ads With Product Studio AI
  • Google Testing AI Generated Images for Shopping Ads
  • Discussion: Is Google Search Downranking AI Images?
  • AI-Generated Performance Summaries in GMC
  • Merchant Listing Structured Data Updates: Member Pricing & Price Clarifications
  • Local Search Local Search
  • Google Now Charging for LSAds Booking Link Responses
  • PPC Advertising PPC Advertising
  • GAds Update: AI-Driven Responsive Search Ads (RSAs)
  • AI-Image Gen & Asset Systems Enhanced for Advertisers
  • Google Ads "Search Themes" in Performance Max
  • 'Book a Tagging Appointment' Offered to Some GADs Accounts
  • Google Ads Developer Blog Summary for March 2025
  • Curated List of PPC Articles for March 2025

Feb '25 Featured Articles

Print  Download PDF 
  • DeepSeek—Interview With A Chatbot
  • DeepSeek was developed at a fraction of the cost of all other chatbots. So, how does it compare to ChatGPT?

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • Marketers Moving Beyond Google Search
  • Google Google
  • Google Maybe Blocking SEO Data Tools?
  • Search Quality Rater Guidelines Update
  • Google Sweeps Away Breadcrumbs on Mobile
  • Google's Option to Opt-Out of Page Annotation Works
  • Site Reputation Abuse Remains in Google's Crosshairs
  • Author Name & Comments Recommended for Review Ratings
  • 24-hour Hourly Data Now Exportable in GSC Performance Report
  • Local Search Local Search
  • GBP Launches Chat With Text & WhatsApp In US
  • Fixed: The Google Map Pin Scam
  • PPC Advertising PPC Advertising
  • New Promo Code Options Under Promotion Details in GAds
  • Controls & Reporting Improvements Coming to PMax
  • New GAds Waiver Requirement for Images
  • Source Column For Search Terms Added to PMax
  • New Private Search Term Category in GAds PMax Reports
  • Market Conditions & Budget Changes Attributed to GAds Weekly Spend Fluctuations
  • Google Ads Developer Blog Summary for February 2025
  • Curated List of PPC Articles for February 2025

Jan '25 Featured Articles

Print  Download PDF 
  • 28 Years of SEN
  • Where we've been, where we are, and where we're going in this bold new world of AI – by Stephen Mahaney
  • The 12 Days of OpenAI: A Holiday Tech Wonderland
  • OpenAI’s “12 Days” event showcased their commitment to pushing boundaries in artificial intelligence while making their technology more accessible, engaging, and useful for everyone! —by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • A.I. Roundup A.I. Roundup
  • The 12 Days of OpenAI: Summary
  • Pichai Interview: The Future of Search is AI
  • Introducing Gemini 2.0 – A Giant Leap Forward
  • New "AI Mode" Coming to Google Search
  • Google's Pichai Puts Employees on the AI Hot Seat
  • Investigation Reveals "Vulnerabilities" in SearchGPT
  • Google Google
  • December '24 Core & Spam Updates
  • Google Exploit – Conceptual SEO
  • Study: Patterns Revealed in Google Review Deletions
  • GMC Posts Documentation for Shopping Annotations & Badges
  • How to Add Google's Top Quality Store Badge to Your Website
  • GMC Publishes New Glossary of Terms
  • HTTP Caching Section Added to Crawler Support Doc
  • FAQs Added to Site Reputation Abuse Policy
  • PPC Advertising PPC Advertising
  • New Google Ads Brand Report
  • Ads Policy Updated to Include Manual Actions
  • New Dating & Companion Ads Policy
  • New Customer Match Feature in Google Analytics
  • Google Ads Developer Blog Summary for January 2025
  • Curated List of PPC Articles for January 2025
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