Are AMP pages worth the effort?
 by Kristi Hagen

Are AMP pages worth the effort?

  • I'm getting ready to start creating AMP pages. Do you have any recommendations or know of any useful resources I can access before I dive into AMP?

Answer:

In general, we try to avoid using AMP on our clients' sites for many reasons. It makes everything more complicated and has little to no real payoff unless it's an industry specific need.

That said, SEN has published a few solid articles on the topic because we know that AMP can be useful and important to specific-type sites like News and Recipes.

Here are two resources you should review:

Just make sure you aren't wasting your time. For instance, if you're working with a News site, then you know that all of your competition is using AMP so you need to step up. So, check the search results for your industry on mobile and see if AMP is the norm. Frankly, that's about the only situation that we'd feel compelled to invest the time it takes to use it ourselves.SEN article end

...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for November 2020
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before December 4th, 2020

 This form is encrypted for your security