Are Short Content Pieces bad for SEO?
 by Casey Markee

Are Short Content Pieces bad for SEO?

  • I have always understood that content is essential to Google and that content or blog posts with less words get penalized by Google. I try to aim for 600-800 words when possible but sometimes I just can't find enough to say. I have some posts with 250 words or less. Is this really a big problem? Does it impact my SEO?

Answer: There has been a lot of debate within SEO circles as to whether Content Length really does matter for SEO. The main assertion is that content of 1000+ words seems to correlate with higher rankings. And there are several resources and studies that confirm this hypothesis.

Graphic showing Average Content Word Count of Google Top 10 Results

The graphic above was taken from one of the first studies done on content length back in 2012 by But even now, reviewing page one results in Google shows a high correlation between content length and overall page-one rankings. In short, Google still values long-form content.

Further, you may have heard of Google Panda. It is a content-specific algorithm that is now baked into the regular Google algorithms. It specifically targets shorter, thin content type blog posts.

Now, that doesn't mean that YOU will be hit by Panda (unless that 250...

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