Do Google Sitelinks have any impact on where my site ranks?
 by Casey Markee

Do Google Sitelinks have any impact on where my site ranks?

  • Recently we had a Google Sitelink change for our home page. Google didn't properly title the Sitelink, so I went into webmaster tools and blocked the Sitelink completely. Immediately afterwards we noticed a big dip in our search engine rankings. Do Google Sitelinks influence my overall search rankings?

Answer: We covered the general topic of Sitelinks in detail in our report...

Unraveling Google's Sitelinks – How to Get 4 Extra Links with your #1 Ranking

But let's review it here to specifically address your question.

Google Sitelinks are completely automated and provided as a service to help users better navigate your site. These links range from 4 to 8 in number and appear in the search results similar to the following...


Often, you'll see Sitelinks used for high volume keyword phrases like vacuum cleaners , movie times and barbecues , as well as for popular brand searches such as Wal-Mart , Amazon and Uggs .

However, Google has been rolling this feature out to more and more sites, so you now often see it for smaller brands in lower-traffic keywords.

There are some key points that site owners should be aware of regarding Sitelinks ...

  • Sitelinks do not directly influence your search rankings
  • Sitelinks can influenc...

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