Does Google Devalue Content Hidden Under Tabs?

• Is content hidden under an accordion tab devalued by Google?

Answer:

No — in our own experience and according to John Mueller's statements in Google's Webmaster Hangout content that is toggled, like an accordion or a tab using CSS, is not devalued.

Mueller DID say it was previously devalued a couple years ago, but now he's reporting that it isn't. Our experience confirms this to be the case.

We frequently use such features on our own sites and have observed other sites doing the same without adversely effecting rankings. So we have every reason to believe you'll be safe with this approach.

We DO recommend that you make your most important content as default visible as possible. Also remember that Google is now a mobile first index. Rankings are based on how pages display on a mobile device rather than on a PC.

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