Does the amount of content on my site impact search engine rankings?

• Everyone emphasizes that content is king. I am getting ready to build a site and I am wondering whether I should concentrate on a big content site or something smaller. Which one will be more successful for SEO ranking purposes: a site model that follows a big content (news portal) model or something smaller like a personal blog?

Answer: We have covered the importance of good content in several reports, including the following...

How to Create and Promote Buzz to Turbo Charge your web site Rankings

The Easiest Way to Build a Content-Rich web site

Content is an indispensable part of promoting your site's services and products online. It provides an avenue which can drive traffic to your site and generating incoming links. Great content means more links—better links mean better rankings.

So, the question today is - does more content on a site equate to better rankings? No. Content is really about quality. We tend to believe that the perfect content amount is whatever amount of content is necessary to best address the question at hand or communicate to your readers what you hope to get across.

Putting up pages just for the sake of putting up content, especially if that content is not unique, well-written or necessary, isn't going to boost you in the rankings. Expand your FAQ's, product tutorials or implement customer requested information whenever possible, but spend time on the quality of the content itself. Make sure to optimize each new page of content around 1-2 keyword phrases or concepts and update your sitemaps regularly with these new content pages.

When it comes to content, quality is and should b...