Everything You Need To Know About Optimizing Press Releases for Today's Online Markets
How to write 'em and where to send 'em to get the biggest bang for your time, effort, and money!
With over 15,000 press releases distributed online weekly, it's a real challenge to get yours to stand out from the crowd. We're here to show you how to take that boring traditional press release of yesterday and optimize it for the search engine savvy searcher of today!
According to industry research site Marketing Sherpa, 92% of journalists now use search engines to research their stories, with 81% using search engines daily. These same journalists are reading blogs, subscribing to RSS feeds and visiting social media sites in record numbers.
To reach these journalists, nearly 75% of search engine marketers and PR professionals are writing press releases they've optimized for search engines and social media sites. This resulted in the rise of what is known as the Social Media Release or SMR for short. The number of these new media releases or SMRs distributed online has doubled in the last two years!
Add the fact that over 30 million people visit either Yahoo News or Google News daily and you can see how ensuring your press release is SEO and SMR optimized for maximum distribution is not only recommended, but essential in today's market.
8 SOLID Reasons to Optimize Your Next Press Release
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To Generate Top Listings in Search Engines: A correctly optimized press release which incorporates targeted keyword phrases can often result in a front page listing in Google, Yahoo and Microsoft.
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To Build Quality Backlinks: An optimized press release can result in dozens, if not hundreds, of quality authoritative one-way backlinks to your site. These backlinks can range from blogs and industry publications to big news sites with strong PageRank scores such as CNN or AOL....
