Getting Started with Google's Tag Manager
If you aren’t familiar with Google Tag Manager yet, I'm not surprised. To many it can feel like more trouble than it's worth. Google promised this easy to manage system and instead it has an unexpected learning curve. That's what I'm here for. I'll explain step by step how to leverage Google's Tag Manager system to turn visits to your website into relevant, marketing-informing, valuable information. Let's get started shall we...
To put it simply, Google Tags help you track all traffic to your site and each person's behavior once they get there. Sounds like Google Analytics right? Well, it is an extension of Google Analytics that allows you to have more control of what exactly you're tracking. The more control you have over your analytics - the more control you have over how you spend your advertising dollars.
Typically, analytic tags are edited, modified and deployed by the IT team who writes the code for your site. To make a change to then - say, for a new marketing campaign - may require weeks of time before IT is able make those changes. Google Tag Manager dumbs down the process to allow you to edit, modify, preview and publish your tag changes, without having to pester your IT department. It's perfect— let IT worry about other pressing matters while you update your website tags. Another bonus is a tag that has the potential to drastically speed up your website. I'll tell you more about that later. For now, you'd better get your account set up.
As long as you have a basic understanding of tags and page construction, you’ll be easily able to make necessary changes to your site tags with Google Tag Manager.
Create Your Google Tag Manager Account
As you setup your Google Tag Manager account you'll need to consider who will be responsible for managing the accounts going forw...