How can I present reports to my clients showing their Google Adwords progress?
 by Casey Markee

How can I present reports to my clients showing their Google Adwords progress?

  • Having set up a campaign, adgroups, ad-variations and conversion tracking for clients in Google Adwords, how can I create a simple report I can present to a client to show progress and results?

Answer: It wasn't long ago that SEOs using Google Adwords had to cut and paste their research from their screens into customized templates. There really wasn't a streamlined avenue to export that information directly from an online Google Adwords account.

Fortunately, that's all changed with the introduction of the MCC Google Account (My Client Center) which allows SEOs managing multiple Adwords accounts the reporting functionality they need. Unfortunately, the MCC is now reserved solely for Google Advertising Professionals (GAPs) and is no longer widely available.

The good news is that an option still exists for non-GAP professionals. It's the free downloadable desktop application Google Adwords Editor, that allows you to manage your Google Adwords campaigns offline.


With Google Adwords editor, you make all changes on your desktop before uploading them to your client accounts. One of the benefits is that you can EXPORT all your Adwords data (including snapshots of ad copy and CPC info) via a CSV spreadsheet download to your desktop.

If the Google Adwords editor is an option for you, definitely use it! The time you invest learning how to use this application will pay off quickly. Otherwise you can stick with screenshots, copy and paste and formatting it yourself, it's your call. I know which one I'd c...

Already a member? Sign in here

Read the rest of this article,
and get all this for FREE for 30 days.

  • The Search Engine Strategies Updates for October 2019
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Librarys
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your free trial is good for 30 days, until November 21st, 2019.

Related Articles & Guides