How do I set up my Analytics after a Major Site Redesign?
 by Kristi Hagen

When relaunching a site after a major redesign & security upgrade, wouldn't it be easier to set up a completely new GA Account than to deal with all of the 301 redirects?

  • We're about to go live on a redesigned website. Transitioning from http to https is among the improvements. The domain name stays the same, but many of the internal URLs are being updated. We've pretty much done everything: redirects, testing, and everything seems in order.

    My question is regarding Google Analytics. Since we've already archived our historical data for future reference, and in light of the fact that the site has undergone a major redesign, wouldn't it be easiest to set up a completely new GA Account?

    I'm thinking this might be the best way to avoid confusing Google with old URLs that could otherwise be competing with the new URLs since we have about 55 redirects. What would you recommend?


No, you do not need to setup a new account nor should you. All you need to do is update the profile to HTTPs and use Google Annotations to note: this is when we moved to HTTPS.

That's all you need to do!

Websites do redirects like you're describing all the time, you'll be fine. And, even though you don't need your historical data, there's no reason to avoid keeping it in your account.SEN article end


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