How to Boost your Rankings by Sculpting Your PageRank with Nofollow
 by Ian Cook

How to Boost your Rankings by Sculpting Your PageRank with Nofollow
...and double the number of your pages indexed in Google! — By Geoff Hineman

Of the many techniques available to SEOs, perhaps the most hotly debated is the use of the nofollow tag for PageRank sculpting. While many SEOs support nofollow as a proven and verifiable way to help important pages rank higher, others approach it with hesitation, preferring instead to adjust their site architecture or their robots.txt file.

This report pulls back the curtain and takes a closer look at the mystery and even danger surrounding the different techniques available for using nofollow to sculpt your PageRank.

PageRank and NoFollow Defined

Let's start by making sure everyone is on the same page. Since Google is making the rules we'll begin with Google's official definition of PageRank...

"PageRank relies on the uniquely democratic nature of the web by using link structure as an indicator of an individual page's value. In essence, Google interprets links from page A to page B as a vote, by page A, for page B."

In the simplest terms, the more links coming into a page, the higher its PageRank will be. Each page then has the ability to pass PageRank on to other pages through links. This process is also known as passing link juice. The nofollow attribute comes into play at this stage.

A page with 10 outgoing links will pass link juice equally through each link, allowing for each link to pass 10% of the page's link juice. Adding a nofollow attribute to five of those links, however, will double the amount of link juice flowing through the remaining five links, allowing them to each pass 20% of the available link juice

That means by carefully selecting which internal links you place nofollow on, you can divert link juice away from your unimportant pages and send more link juice to the pages you want to rank higher.

Understand Your Goals

Although nofollow can be highly effective, using nofollow should NOT be yo...

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