How to Engineer a Lighting Fast Web Site like a Pro - Part 2
 by John Heard

How the Pros Engineer a Lightning Fast Web Site - Part 2 ...for increased conversions and a higher ranking Web site! — by John Heard

speed3.png Speed is no longer an option - it's soon to be a requirement for any Web site that wants to rank well within the mobile search results. How do we know this? Google released its updated mobile guidelines in July 2013 and within it are strong recommendations that 'above the fold content loads in 1 second'...that's FAST!

Optimizing a site for speed can seem like a daunting task but we've done our best to lay it out exactly step-by-step to make it as simple as possible. Now, if you haven't already read the first installment of this article series then you'll want to start there. And if you've already tackled the tasks from the previous article - let me give you the pat on the back you deserve.

No matter where you are in this process, let me assure you that this is time well spent. Page load times aren't the make-it or break-it factor today that they will be, but I promise you that page speed will be a main ranking factor for Google's mobile search results and your hard work will pay off!

Okay, I'll stop preaching the need for speed and show you exactly how to finish this phase of your Load Time Optimization with these great speed testing tools and the next six steps to complete.

Speed Measurement Tools

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