How to Find & Market Niche Products that will Make Money Online!
 by Ian Cook

How to Find & Market Niche Products that Will Make Money Online! —by Esoos Bobnar

Imagine this scene: You've finally kicked off the shackles of your 9-to-5 office job and started that business selling baby shoes on the Internet you've always dreamed of.

You've found a wholesale supplier, built a website, installed your shopping cart, and set up your merchant account. Pleased with your efforts, you sit back and wait for those sales to start rolling in. And wait... and wait... and wait...

Rushing headlong into a new market without doing the proper research is a sure recipe for disaster. You may have always dreamed about selling baby shoes online, but before you take your first step (no pun intended) you need to understand your market.

This means knowing:

  • how big the online market for that product is,
  • whether you'll be able to achieve profit margins that can keep your business afloat, and
  • how strong your competition is and what sort of resources you'll need in order to challenge them.

This knowledge is essential if you're going to grow a successful business online. So let's get started with the basics...

Choosing a Successful Niche Product

This part is simple: Choose a product that people are buying.

Your primary concern is choosing a product that will make you money. It might be more fun to choose a product you're passionate about, but few things are less fun than having a business that fails. While your enthusiasm for and knowledge about a product can give you an edge that will help your business flourish, don't commit to a business model until your research has demonstrated that there is a market for what you're selling.

If demand is very low, if you face stiff competition, or if you can't find a wholesaler who will sell you that product at prices you can afford, then your chances of succeeding are very low. You're a...

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