How to Reprieve Banished WebPages From Google’s Supplemental Index Graveyard
How to Reprieve Banished WebPages From Google's Supplemental Index Graveyard
TV has Prime Time and late night. Baseball has Major League and minor league. Airlines have First Class and economy class. Google has its Main Search Results and the supplemental results. And, just as you'd expect that it's better to be playing in the Major Leagues, on Prime Time having flown there riding in First Class, you can bet your company's profit margin that your site's listings had better be showing up in Google's Main Search Results!
Because the simple truth is...
Google Supplemental Results are for second class webpages!
And that is not where you want your site's pages to be. Supplemental results are Google's reservoir of backup pages. These are pages that Google has indexed but feels, for a variety of reasons, aren't qualified for Prime Time. They keep them around in the off chance that they have absolutely nothing else available in the regular index they can show for query.
Therefore, nobody finds these pages unless they're looking really, really hard...and we are pretty sure that you don't want to make your potential site visitors work that hard to find your pages in a search.
So, how do you tell if your site has pages listed in the Supplemental Results?
The easiest way to learn whether your site has pages listed in Google's supplemental results is to enter site:yourdomain.com into Google's search box. Then click the last page of the search results...
...and see if, and how many, pages are listed with a supplemental index tag like the following: