My business is expanding, how should I handle the web presence of my additional two city services?
 by Kristi Hagen

My business is expanding, how should I handle the web presence of my additional two city services?

  • I have a bankruptcy law office. My website enjoys both high rankings and great reviews as a result of our optimization efforts and has become my number one generator of new business.

    Previously I focused my practice on a single metropolitan area. But recently I've expanded to also include a nearby metropolitan city 40 miles to the south and another 90 miles to the east.

    Both my brand and my personal name are popular search terms within my niche as a result of my aggressive AdWords and television campaigns which are geared to drive traffic to my site.

    My question is; should I create pages for these expanded services within my current site or would it be better if they each have their own stand-alone site?

Answer:

You do not need to, nor should you, build new sites.

It would be best to simply build new optimized landing pages and location pages targeting these new cities on your existing domain. Then, you can claim new GMB (Google My Business) Pages and tie them to the corresponding city location pages on your site.

Knowledge panels For example, when we examine this immigration law firm's URLs...

We find they each have their own Verified GMB accounts as such:

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