Need to find a quality PPC Agency? Ask these questions!
 by Casey Markee

Need to find a quality PPC Agency? Ask these questions!

  • We really need professional assistance on our Pay-Per-Click (PPC) accounts, specifically Google AdWords. However, we aren't sure where to look or what questions we should be asking. Can you help us?

ppc-management.jpgAnswer: Choosing a good Pay-Per-Click (PPC) provider is not something to take lightly. As you would with an internal hire, finding the right PPC company involves both time and patience and a clear communication of expectations by both parties.

Whether you hire a single PPC consultant or go with a larger firm with dozens of certified specialists in PPC campaign management, there are certain places to look AND certain questions to ASK that will make the process go much easier.

Since your current need is primarily Google AdWords, our first recommendation is the Google Partner Search. This simple search engine is maintained directly by Google and lists all those who have been certified by Google to manage AdWords campaigns. With the ability to search providers by your projected campaign spend, locally within your area, or by industry focus, this is the first place you should look to find and generate a list of qualified Google AdWords PPC management professionals.

Note: The Google Partner Search also includes a handy Search by Partner Name field which allows you to check the certification status of any company who "claims" they have a Google AdWords Professional Certification.

Once you've generated a list of possible PPC candidates, it's time to interview them. Understanding their level of expertise, their cost structure, past results, and approach to your accounts is IMPERATIVE going for...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before November 1st, 2016

 This form is encrypted for your security