Scientific Advertising
 by Ian Cook

 

Scientific Advertising
— by Claude Hopkins

Chapter One

How Advertising Laws Are Established

Chapter Two

Just Salesmanship

Chapter Three

Offer Service

Chapter Four

Mail Order Advertising - What It Teaches

Chapter Five

Headlines

Chapter Six

Psychology

Chapter Seven

Being Specific

Chapter Eight

Tell Your Full Story

Chapter Nine

Art In Advertising

Chapter Ten

Things Too Costly

Chapter Eleven

Information

Chapter Twelve

Strategy

Chapter Thirteen

Use Of Samples

Chapter Fourteen

Getting Distribution

Chapter Fifteen

Test Campaigns

Chapter Sixteen

Leaning On Dealers

Chapter Seventeen

Individuality

Chapter Eighteen

Negative Advertising

Chapter Ninteen

Letter Writing

Chapter Twenty

A Name That Helps

Chapter Twentyone

Good Business




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