Search Engine Bytes
 by Casey Markee

February's Question of the Month

Question:

Stephen,

Although there is a lot of good information here, what I really need is a good general strategy.

From the material I get that the algorithms are different from engine to engine. By focusing on the eight engines profiled, I cover 90% of the Internet population. However, submissions to each engine should be individualized to get the advantage and not incur any penalty. What works for one engine may get me kicked off another.

Since submission time varies from 2-8 weeks, I can't just submit a page in a specific optimized format, wait for it to be indexed, and change it for submission to another engine. Since crawlers come back periodically, if the page has been "de-tuned" from that engine and "re-tuned" to optimize another engine, I could get bumped off the first.

How do you approach this issue from an overall strategy perspective? Sorting this all out is very important to me. Would greatly appreciate any help you can offer.

Paul



Answer:

You are correct, you can't just submit a page...

These days, the key to success on the internet is to have several pages. This is very easy to accomplish... (unless you have one of those "free" sites and are limited by your provider -- if so, we can assist you in getting great service for as low as $30 a month -- with upper level domain name and up to 10 megs of space).

Here's what we do with our own pages... Our main site(s) are programmed in such a way that they fit ...

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