March's Question of the Month

Question:

We are frequently asked if Submission Services such as "Submit It" or "Register It" are worth using.

Answer:

 

In a single word... No.

Why? you ask.

Several reasons...

First: Each different Search Engine uses different "relevancy criteria" by which your page will be indexed, while "submission" services are suited for only the one size fits all generic type web pages that typically get buried under a mountain of other web sites found in the various Search Indexes.

As you should know from reading the SE Book, your various web pages should be designed to "fit" each Search Engine individually. True, this is a lot of work but it is worth it because it is still the least expensive way to expose your business to huge numbers of prospective customers. Unlike TV and print advertising, the Internet is the most economical way to reach masses of people who are looking for your services and products! ...but in order to succeed you must use the right approach. Designing duplicate pages to "fit" each of the major search engines is part of the "right" approach.

On the other hand, when a submission service "submits" your page, they are not concerned about how "high" up on a search your page will be indexed. Their only promise is that you will be submitted. In addition, it is not their concern whether the index accepts or rejects your page -- their only job is to submit it.

Second: It is difficult to tell if your page is actually ever submitted. It...