Question

Your UnFair Advantage Book on Winning the Search Engine Wars, talks about creating "entry pages" to funnel traffic to your web-site.?  Can you explain in further detail how to go about creating these "entry pages." 

Answer

"Entry Page" is a term we use to describe a page that points visitors to your main web site. These types of pages are intentionally optimized to obtain a high "relevancy" score on specific search engines. As such, they are used as a primary entry point to your site. We could reword this and call them "highly topic specific" pages or pointer pages and it would mean the same thing.

There are circumstances where search engines will do a very poor job of indexing your site due to the limitations of the search engines themselves. Prime examples of this are when your site depends on dynamically generated (cgi) pages and whenever your site uses frames or Java Script.

In these cases, it is advisable to create static pages that point to your main site. Another word for them is entry pages. These entry pages are designed specifically with search engine -- and customer -- "find-ability" in mind. Therefore, they are optimized to score high in a specific keyword or keyphrase search. In some circumstances these pages may have only a single link that "points" to your main page -- often the case when pointer pages are very short in content and contain the "correct" keyword density and relevancy designed specifically for a particular search engine. Other times, the pointer pages can be a list of links to all of the content on your main site. It depends on what search engine you are designing the page to "fit" with. It can also depend on ...