Search Engine Bytes
 by Casey Markee

Question of the Month

 

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The "Smart Bomb" Of Search Engine Strategy

More and more we are seeing variations of this kind of question...

I have been told that it is possible to register with search engines in a manner which prevents users from seeing or copying the source code of our web pages.  Please tell me where I can find a system or program to do this for me.


Answer

This is what we refer to as trick #12, the "Food" technique.

The process involves detecting the incoming IP address of a web page "request" and, depending on a lookup table, the server decides what file/web page to deliver. If the "request" is from a search engine a "food" page is served up that almost insures the ranking will be high. On the other hand, if the "request" comes from a "normal person" then the server shows the "consumer version" of the page. Frequently the pages are extremely different. The first having been designed to appeal to the search engine while the second page is designed to appeal to the consumer.

Since we, as "consumers", do not see the same page that the seach engine was "fed", the source code is hidden from us and there is no way to take a look at it. If the "food" page happens to be designed well enough to score high on the search engine we, the consumer, will only see the link in the Top10. When we "click it" we are served the consumer version page that reveals no clues whatsoever as to how that particular page made it to the top of the index... therefore we cannot "copy" the source co...

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