Search Engine Bytes
 by Casey Markee

Question of the Month

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A Sure-Fire Strategy
for Top "Keyword" Listings on Yahoo
Inside Secrets The Yahooligans Don't Want You To Know

Question:

After a year of trying, I cannot get the listing I want on Yahoo. Our site is there and comes up numerous times when I type in the company name, but no such luck with any of the keywords. Can you point me in the right direction. Thanks

Answer:

The short of it is... Yahoo is not a "keyword driven" search engine. Yahoo is a CATALOG!!! Yahoo does not list web sites with any regard to the keyword content of your web page. Fact is, Yahoo does not even index your page at all -- they only index the name of your company and the brief site description that you give them at the time that you submit.

However, getting listed well on Yahoo is actually darn easy... provided you know how to do it. However, before you make any attempt to master the Yahoo positioning puzzle, you must throw out all of the "search engine" rules and learn exactly where Yahoo is unique and how it works. Ready? ...here goes.

The first thing you must realize is that, in a keyword or keyphrase search on Yahoo one of four things will happen...

  • Your search will match one of Yahoo's categories and you will get Yahoo "results".
  • Your search will match a company (or companies) and/or their "description(s)". You will then get those companies categorical "results"
  • Your search will match BOTH category AND company results (both #1 & #2 listed above)
  • Your search will match NEITHER category NOR company results -- and your &...

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