The SEN MasterMind Gem Of The Month: September 2017
SEN MasterMind Benjamin #8 — Serial LF24900545F
The SEN MasterMind Gem Of The Month
for September 2017 is hereby awarded to:
While our superstar experts, John Heard, Kristi Hagen, and Keith Saye were kicking around an exit-popup/AdWords question from MasterMind Member Azhar Ahmed, Gianpaolo chimed in to provide the best, most complete answer to an otherwise confusing and somewhat nuanced topic as such...
Azhar: Hi SEN Team,
I need to know if the exit pop-up installed on my site complies with the Adwords policies or we should get this removed.
Kristi: Azhar - here is Google's AdWords rules on Pop-ups/unders:
Kristi: The takeaway to Google's page above is that there can be no more than 3 pop-ups and NO pop-unders allowed. So with that in mind, yes your pop-up is fine as long as there aren’t more of them on the page.
John: That article explicitly says no ads on exit pop-ups, however he's asking about AdWords, not AdSense.
John: We've seen over time what Google requires on AdSense is also the way their general recommendations for AdWords lean as well.
Kristi: good points as always John.