Top 5 ways to SEO your next app for the Apple App Store!
 by Casey Markee

Top 5 ways to SEO your next app for the Apple App Store!

  • I'm putting together a new Apple app and need to know how to best promote it. Are there some specific SEO tips you can give me to help my app stand out from the thousands of others I'm going to be going up against?

Answer: With over 65,000 applications now available in the App Store, it can be tricky to get your app to stand out amongst the crowd. Fortunately thanks to the recent changes Apple made to the App Store there is a better chance than ever to succeed in the race for good apps.

With Apples' recent changes in mind, here are 7 ways to help your app be found among the masses:

  1. 1. Study the most popular apps: Apple lists its most successful apps in the directory at the top of the App Store's list for their category. Here is a list of the most popular web utility apps as an example. This is the category most of the SEO apps you are looking for will be listed. These popularity and top app listings can give you a wealth of information about what works in the App Store. Take a look at similar apps and take note of what keywords they use in their titles and descriptions.
  2. 2. Focus on ranking within the App Store, not Google: Our testing has shown that optimizing your keywords with Google doesn't bring app buyers. Customers looking for apps won't on-average start that search in Google. Instead, they will search in the App Store on their iPhone or through the iTunes store directly so concentrate your efforts on iTunes Search first and foremost.
  3. 3. Pick relevant keywords: Even though you shouldn't be searching for keywords that will rank in Google, your keywords should still be closely related

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