Top 9 Ways to Optimize for the Upcoming Holiday Shopping Season!

• The holiday shopping season is almost here and I want to get a jump on optimizing and positioning my site online more effectively in advance of the shopping rush. Can you give me some tips to better optimize my site and campaigns for the coming holidays?

Answer: According to well-known research firm Deliotte the 2015 holiday shopping season looks to be a rosy one for retailers! Total holiday sales are expected to climb to between $961 and $965 billion, representing a 3.5 to 4 percent increase in November through January holiday sales.

Thanks to dropping gas prices and surging home sales, the upcoming holiday shopping season should reflect an improved economic climate and that means more money for shoppers to spend on themselves and family. Online and mail-order shopping in particular is projected to rise by a significant 8.5 to 9 percent. That's not pocket change for the average retailer.

To that end, preparing your site's pages for the holiday rush could make all the difference in getting a healthy piece of this bigger pie. Here are nine simple, but often overlooked, tips that may dramatically improve your bottom line this shopping season:

Tip #1 - 301 Redirect your 2014 Product Pages

Do you have old 2014 product pages that you aren't using this holiday season? How about 2014 holiday promotion pages? More likely than not those pages have incoming links or link juice just sitting there...