Track your link campaigns more effectively with Majestic SEO!
 by Casey Markee

Track your link campaigns more effectively with Majestic SEO!

  • I need a better way of tracking our backlink profile. We do use spreadsheets and try to make a point to write down and track every new link we accumulate, but don't do nearly as good a job as we should. Can you recommend some software or provide some tips to improve our ability to benchmark and track more of our incoming links going forward?

Answer: It's great to hear that you are tracking all your client link building efforts with spreadsheets. That is what we recommend and what you should be doing. Spreadsheets are an efficient way to collect data and have it in one easy-to-read place.

For best results, make sure your campaign tracking sheets have spaces for all client target URLs along with fields to denote target anchor texts, obtained links, and rank tracking information.

If you are looking for some example link building spreadsheets consider these link building templates from Your SEO Plan and Ontolo. Also, review this very detailed post on setting up client link building spreadsheets from site Extensive spreadsheet tracking systems like this will definitely give you a heads up on tracking your link building efforts, but it's not the only way to track links.

In fact, due to some big changes coming up in the future with backlink reporting, you may need a more robust backlink data tool. Yahoo Site Explorer may be decommissioned by MSN in the near future ...

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