What are the basic steps for making a search-engine-friendly dynamic site?
 by Casey Markee

What are the basic steps for making a search-engine-friendly dynamic site?

  • Do you have any specific advice for optimizing dynamic web sites? That would include PHP and MySQL as well as Miva.

Answer: Here are 4 great tips to consider when optimizing dynamic web sites:

  1. Use plug-in software to change existing dynamic URLS to more SEO friendly static URLS (check out ISAPI_Rewrite at: http://www.isapirewrite.com/)
  2. Consider writing CGI/Perl scripts that will take all the information prior to the query string and put the rest equal to a variable that you can set up at your end
  3. Use Mod-Rewrite to reconfigure your servers (if Apache) to change your dynamic query strings to more SEO friendly indexable copy. (Check out the mod_rewrite forum at http://forum.modrewrite.com/index.php for everything you need to know about this process)
  4. Create a search-engine-friendly static page on your website that links to all of your important dynamic pages. This increases their ability to be effectively and regularly spidered. This special page should be optimized with custom alt tags as well as with information on your main product lines.

These steps will get you started on the right track. Once implemented, you can expect to greatly reduce the common indexing problems that are otherwise typically inherent with dynamically generated website content.


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