What's the best use of local phone numbers from recently closed physical locations?
 by Kristi Hagen

What's the best use of local phone numbers from recently closed physical locations?

  • Our business recently closed down several physical locations. However, we'll be adding those closed locations as service areas, so we'll still be servicing those areas.

    So, I'm wondering what to do with the phone numbers in regard to my Google My Business service area listings?

    What are the benefits of keeping and redirecting those local numbers versus just listing our 888 number?


The short answer is - It depends.

  • Are the area codes/prefixes location-targeted?
  • Will a customer recognize your local phone number if they see it?

Bear in mind that, in your Google My Business Service area listings, having a local phone number can be an important asset.

You'll have to weigh the cost vs. the benefit for local customers. It stands to reason that, if they see a non-local number, they may choose a competitor because they look more local.

If you still want to rank and gain/maintain market share in those locations, we recommend you keep the local numbers and feature them on your listings, even if they all redirect to a central line or another location.SEN article end


Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for March 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before March 11th, 2021

 This form is encrypted for your security