What's the best way to count incoming links?
 by Staff

What's the best way to count incoming links?

  • I have a question about counting incoming links. It seems that every tool we use reports a different number. Can you help us figure out the best way to count links?


Trying to figure out exactly how many incoming links a site has can be a frustrating experience. As you said, it depends on what report you're looking at.

In fact, a while back ago, this question was put to Google's John Mueller who tweeted out the following insights...

As the discussion continued, John added this to his previous post...

It's important to know that link counting only provides relative numbers — relative to the site you are comparing to when using the same tool to assess each site.

And, like John said, "The number of links any tool shows is not a ranking factor" —...