What's the simplest way to monitor for reputation management?
What's the simplest way to monitor for reputation management?
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We
have just got our first reputation management SEO client. In the initial meeting it quickly became apparent they did not know where bad news was first appearing.To help them with this, we'd like to know the easiest, simplest way to monitor for negative comments being made online?
We already know of software for negative comments on social media, but our issue is that this client has a wider problem that is mostly outside social media. Any suggestions?
have just got our first reputation management SEO client. In the initial meeting it quickly became apparent they did not know where bad news was first appearing.Answer:
Well, to keep it simple, we'd suggest using Google Alerts as your starting point to watch for negative organic content being posted.
Here's are some useful guides that can help you set up the more advanced Google Alert queries such as "Brand Name" negative word searches.
- How to Set Up Google Alerts and Go Even Further
- Google Alerts: What It Is, How It Works, How To Set Up Alerts
- How to Set Up Google Alerts: A Step-by-Step Guide
Of course there may be some more advanced reporting methods out there, but this would be a very good, simple and no-cost system to start with.
