Yes, Infographics still work! Here’s How to Create Them
Yes, Infographics still work! Here's How to Create Them.
- My client has requested that we put together some infographics for them. These look difficult and further, I thought these had fallen out of favor with Google. Is there a method to putting them together or, absent that, can you provide some recommendations regarding firms/tools to do these professionally?
Answer: Infographics (short for information graphics) have cooled down over the last year due in no part to this Google Webmaster Help video by Matt Cutts in August, 2013:
"I would not rely on widgets and infographics as your primary source to gather links, and I would recommend putting a nofollow, especially with widgets," Cutts said
Many interpreted this to mean that Infographics may be on the outs as a link building vehicle. But nothing could be further from the truth. What is out though are terrible, low-quality infographics (like these examples) that provide questionable value to the user and lack solid design principles.
Nevertheless, Infographics can be effective and are still an under-utilized link baiting and social media signals generating tool. A detailed, graphically-pleasing infographic can spice up even the most boring data and look good doing it!