It's been over a year since Google first introduced Universal Search, which blended images, videos, news stories, and product listings into Google's search results. Since then, web sites have been busy creating and optimizing content in these new formats to take advantage of the additional search result listings available.

Mostly, this optimization has been restricted to placing alt tags in images, publishing videos on YouTube, and possibly optimizing your blog for Google News. Surprisingly, one of the best opportunities got lost in the shuffle...Google Base and Google Product Search (formerly Froogle).

Optimizing for Google Product Search is the key to getting your products listed in those Shopping results that appear at the top of Google's search results for most product-related searches...

In essence, you use Google Base's database to submit your products to Google Product Search. This report is designed to guide you through that process and help your products get maximum exposure in the Google Product Search system.

For anyone selling retail products online - Google Base has HUGE potential as a source of highly targeted traffic. As an online marketer, i...