AdWords is Hoping to Paint a Bulls Eye on Your Ideal Shopper with More Improvements to Targeting

To amp up the local holiday shopping season Google AdWords has improved their location targeting and location extensions just in time for those last minute shoppers!

Snag Those Traveling Shoppers with Airport Targeting

The first targeting option they've added is airport targeting. The targeting comes into play when a searcher on a mobile device is in an airport or a PC user searches and indicates an airport as a place of interest. You can select the airport by using the full name and country or the airport code. A full list of the 350 airports available world wide for targeting can be seen here.

Sitelinks and Location Extensions Now Living in Harmony

AdWords has also improved text ads for desktop searchers by showing ads with location extensions and sitelinks together. In the example Google shared below, you can see the information provided could lead to a more targeted audience.

We know we love being able to see what a store has to offer and knowing that it's close without having to dive into a site that may or may not be easily navigated. We expect that if this turns out to be a useful change it will be rolled out for mobile as well.

Maps Are Getting Some Attention

Google AdWords will also be enlarging the map for location extensions on PC searches. The current map is expandable and will be replaced with a larger image that will show to the right of the search results after the location extension address is clicked.

Targeting and Extensions Continue to Be Expanded World Wide

There's more international love to be had from AdWords as well. They announced improved AdWords targeting for Canada and a number of other countries in September, and the improvements didn't stop there. You can now use location extension...