Backlinks are Necessary Part of Algorithm


With the lowering of the importance of links as a ranking factor it's left us debating if Google is planning to just cut backlinks from the algorithm for good one day. Well, Matt Cutts released another of his videos and in this one he explains how things fall apart without backlink data.

Cutts mentioned that Google has internally tested out their search engine without backlink relevance, and the results were poor. They found that:

Even though there is some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality of search results.

Hear it from Cutts himself, in this short one-minute video:

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