Bing Introduces Structured Snippets to Ads


Bing Ads introduces Structured Snippets to help you highlight specific aspects of your product or service. These snippets are NOT clickable and are there for the sole purpose of offering more pertinent and desired information to your customers.

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The Structured Snippets consist of a header and anywhere between 3 and 10 item snippets related to the header. For example, if you are Microsoft and your header is Brands then your list would be made up of your brands; such as Xbox, Skype, Windows and so on. You cannot have more than 20 Structured Snippets related to campaigns and ad groups.

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As of right now this feature is only available with US accounts but will be going international within the next few weeks.

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