Calls featured in AdWords Conversion Stats

Phone calls from mobile click-to-call will now be featured in AdWords Conversion statistics. They've added these stats because of the huge amount of traction this feature has gotten from consumers. AdWords released research stating:

"Over 40 million calls from Google ads are made each month to advertisers around the world."

The Mobile Click-to-Call statistics will be added to the Conversion columns. AdWords users will be able to utilize this data in the free automated bidding tools, including the Conversion Optimizer. AdWords highly recommends adding a phone number to your ads, as it's proven to be a highly effective way to connect with customers and drive up your sales conversions. Click to learn more about Adding phone numbers to your AdWords Ads.