Changes May Affect Clicks and Impressions


Google has made changes to how they analyze web search logs. The update means that webmasters may see an increase in their total number of clicks and impressions within Google Search Console as of December 14th, 2015 and only applies to websites. It's reflected in the Google Search Analytics report within the Google Search Console with a vertical line noting the date and change. The update was first mentioned within their data anomalies report here.

Websites only: An update to web search logs analysis. This change may increase the total number of clicks and impressions.
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