Customer Match: Upload Lists to AdWords & Laser Target Customers

Google has been talking about giving advertisers the ability to target customers with the use of uploaded email lists since the beginning of the year. Well, they've finally gotten to the point that they're going over the new feature, called Customer Match, in detail during Advertising Week in New York. This event is almost complete with the last day of presentations scheduled for Thursday, Oct 1st.

Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience.

We will be in touch with more information as soon as the details are live.