Google Analytics Now Shows Android App Referrer Traffic

If you're an Android app developer, we've got some good news for you. Google Analytics has finally added reporting of referrer traffic for your app downloads. From Google Android Developers:

Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting. In the past, a referrer would only be registered if a parameter was added to the URL the user clicked to arrive at your app's Play Store listing.

To learn more about setting this feature up, visit the Android Integration page.