Google No Longer Uses Social Profile Markup for Knowledge Panels
Last month Google tweeted they've deprecated support for social profile markup in Knowledge Panels ...
Google's Knowledge Panel Help expands on how to update your Google knowledge panel including:
- How to suggest a change
- Changes you can suggest
- Changes you cannot suggest
- How Google reviews your suggestions
Even though content creators have been using social profile markup for years, Google now prefers to use your claimed profile combined with "automated" mechanisms to determine the content of your knowledge panels.
Actionable Strategy — You should claim your knowledge panel and keep an eye out for changes. Also, peruse the Knowledge Panel Help, especially if you find the need to suggest changes.
