Google Updates 'Directions Heatmap' in GMB Insights
Google My Business (GMB) recently updated the directions heatmaps. According to Allyson Wright, Community Manager of Google My Business,
...we've made some changes to your directions heatmap, that are rolling out this week. This update will better allow you to track which areas customers request all forms of directions from, at various zoom levels (post code, city, country)
Here's what the new GMB Insights directions heatmap looks like:
According to the help doc,
Direction requests
This section shows where on the map people request directions to your business. You’ll see your location pinned on the map, and a map that shows the most popular places from which people ask Google Maps for directions to your address. You may also see the total number of requests broken down by city or neighborhood.
To access your heatmaps, log in to your GMB dashboard and click insights.