Instant Unlock Card and Conversational Ads for Everyone

Twitter's Conversational Ads are now available to all advertisers and a new type of Conversational ad called the Instant Unlock Card has been released as well. Conversational ads include a call-to-action and the Instant Unlock Card takes those a step further by giving the Twitter user something in exchange for tweeting about a brand. Instant Unlock Card allows businesses to reward Twitter users for tweeting about them with exclusive trailers, video clips, interviews, recipes etc. Once a user tweets they get access to whatever the brand promised. Instant Unlock Cards are available to all advertisers with managed accounts you can read their announcement here or check out the help center here.

Now Available! Engage w/ customers using Conversational Ads & the new Instant Unlock Card. https://t.co/NoRREule5Z pic.twitter.com/aFlMvgtbh8

— Twitter Advertising (@TwitterAds) August 4, 2016