New GMB Marketing Tools & 'Trusted Partners Program' for Agencies

Google has updated the Google My Business (GMB) API to make it easier for agencies and partners to manage multiple local business listings. The new GMB API enables a single agency with a registered GMB account to manage an unlimited number of locations.

Google says:

In the last couple of years, we’ve invested in the Google My Business API, introducing features like Reviews, Menus, Insights and Posts to make it possible for agencies and platform partners to easily maintain and update Google listings for their end customers. With our latest API update, we’re adding more features like offer posts and merchant description so partners can continue to offer Google My Business’ latest features to their customers efficiently and at scale.

Agencies will soon be able to sign up and register for an official Google My Business Agency account and get access to their brand new Agency Dashboard. Key benefits include:

• Single Organization Accounts on Google My Business to manage all locations—no longer limited to 100 locations.

• User Groups to manage internal teams and control access to locations.

• Improved search functionality enabling users to efficiently search for locations within an account and across location groups.

• Easier workflows to send and receive invitations to manage listings.

Concurrent with GMB for Agencies, Google is also launching further support for platform partners who provide content management services. Such "trusted" partners will be eligible for early access to new GMB features, a Partner Manager, and the potential to be featured on the main Google My Business site.

If you're interested use this form to tell Google you'd like to be alerted when these programs officially launch.