You Can Now Track 'Ad Position' with ValueTrack

ValueTrack is a feature that lets you add tags to your destination URLs and have Google supply you with data on match types, networks, keywords, placements, or other key details of your AdWords campaigns. This way you can see those bits of information in your weblogs or 3rd-party tracking software.

Now Google has added Ad Position as a new measurable metric. So for example, you could set your destination URL to http://www.example.com/?adpos={adposition}

And in your logs you’d see something like this:

• http://www.example.com/?adpos=1t2
• http://www.example.com/?adpos=1s3
• http://www.example.com/?adpos=none

Hand this off to your Web person and he or she can parse it into reports for you. The first example means page one, top, position two. The second, page one, side, position three.

This way, for example, you can pinpoint your ROI from top versus side ads. All good to know.

Read about it here.