Pay Per Click Ad Strategies Digest for October 2019
Your October 2019 SEN PPC Summary of updates are brought to you by, Gianpaolo Lorusso, an internationally recognized Paid Search Industry Expert and one of the original subscribing members of SearchEngineNews.com back in 2000. You can also find him available to offer support and answer any and all of your AdWords and other Paid Search questions within our Fast Answer Email Support system
Here is your digest of updates:
Are Responsive Search Ads worth it in small PPC campaigns?There can be a wide range of benefits to small accounts adopting RSAs if done properly.
How to Work with the Latest Google Ads Match Type Changes. Google recently changed how phrase and modified broad match types work.
Sneaky-Useful Google Search Attribution Features. Attribution models insights you probably never look at in Google Ads features.
Simpler ways to drive growth across the customer journey with video. Now you can use bumper ads, in-stream and non-skippable ads together in one video campaign and let Google Ads decide for the best placement.
Add store visits to Smart Bidding to drive better omnichannel results. Now in-store visits can be part of Google Ads smart bidding automatic optimization.
Audience targeting solutions. Microsoft Advertising launches its own similar audience targeting solutions (in open beta).