Releases Google Correlate - A Great Free Keyword Tool


Google has released a neat little experimental product called Google Correlate that is based on the technology they used to create Google Flu Trends. Which, if you don't know, Google released Google Flu Trends to allow people to see where the flu was popping up around the country by matching search data with location.

So, if a lot of people in the New England area were searching for flu related queries, then it’s reasonable to say that at that time and place a lot of people were suffering from the flu. This could help medical facilities know where to send vaccines and regular users would have an idea when to get vaccinated when the flu started getting bad in their area.

This idea grew amongst the scientific community who wanted to do similar things with different information. So as an answer, Google has released Google Correlate that allows anyone who wants to attempt to find correlated data.

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So the good news is that this cool little tool is also a great free keyword tool. If your site sells backpacking gear you can just type backpacking gear into Google Correlate it shows you a list of correlated keywords such as backpacking tents, backpacking equipment, backpacking stoves, backpacking cookware. These keywords are very strongly related and are what people are actually searching for - at the same time in the same places. This is solid research to build a keyword campaign around.

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The graph at the bottom of the Correlate page allows you to zoom in on certain timeframes. This means that you can see what time during the year people search for those keywords the most. For example, people search for backpacking gear and backpacking tents mostly between the beginning of January to the end of August with peaks in April and June. This means that if you focused your advertising efforts with those seasonal timeframes in mind, you would get the most efficient bang for your buck.<...

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