March 3rd Bing and Yahoo changed their advertising policy to allow advertisers to use Trademarked Keywords in their PPC ads.
"As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. If there is concern that an advertiser may be using a trademark keyword inappropriately, the trademark owner should contact the advertiser directly."
Prior to this change Bing and Yahoo would shut down ads if a complaint was registered by a trademark owner. Now that responsibility has been shifted to the advertiser. This change puts Bing & Yahoo on a more even playing field with Google's AdWords, who has allowed the use of Trademarks since 2004. For more details on the policy change, visit Microsoft Advertising Intellectual Property Guidelines.
Read the rest of this article, and get all this
for only $1.
The Search Engine Strategies Updates for January
Ultimate Guide to Avoiding Google Penalties
The Complete Site Audit Checklist
The Definitive Local Search Audit Checklist
100's of Strategic SEO Articles and Q&As
The Professional Engine Master's Chart
The Internet Marketing Glossary
The Ultimate Directory Submission List
The Pro SEO's Local Search Directory List
16 years of SEN Archives
PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of
discounts on SEO courses ranging from beginner to master on a variety of topics
including organic search, local search, and social networking.
Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel
before January 31st, 2019