Yahoo Buys 5to1 to Extend Advertising Opportunities

Yahoo announced an agreement to acquire 5to1 Holding Corporation [www.5to1.com] on May 18th for $28 Million in an effort to extend their premium inventory space.

5to1 launched September 2009 as an advertising alliance for major media publishers. It's important to note that back when they launched, 5to1 had a 100 million user reach and over 1000 major advertisers. With that in mind this might have been a very reasonable purchase for Yahoo.