Your Landing Page Quality Matters More (Again)

In August, Google announced that they were conducting quality score trials in Spanish and Portuguese speaking countries. In those test runs they tried giving more weight to landing page quality than previously.

Google's conclusion:  It worked. The result was more relevant ads sent to more relevant landing pages. And even more importantly, an increase in Google's advertising revenues.

Independent firms have been monitoring ad rank for years, keeping track of the role landing page quality plays in determining where your ad shows up on a page. It became evident late in 2010 that landing page quality score had dropped significantly in its effect on all that. CTR was what mattered most, accounting for roughly 60% of your ad rank metric.

But that's changing now. The relevance of your landing page matters again. Google won't say how much. (Do they ever?) But the standard SEO principles apply:  Keyword-rich content, quick load times, the ability to navigate easily, and of course links to all the appropriate privacy policy and legal stuff.

Read up on it here.