Navigating Google Places can make even the most sophisticated and patient SEO want to pull their hair out. Face it - it's confusing, slow moving and chock-full of contradictions.

With that in mind, we asked our local search expert Mary Bowling, to do a private recording of her recent SMX West presentation for our SearchEngineNews.com Pro members. Within this presentation Mary uses a real client as a case study to show how she navigates through the common pitfalls that every local search optimizer will run into at some point.